TikTok Ads Funnels, Built by Kronos
UGC and Spark funnels, Instant Form lead gen and webinar registration at short-video scale.
Kronos builds complete TikTok funnels — creative, landing or registration page, follow-up and retargeting — from a play library researched on this platform specifically, checked against TikTok's own policy rules, and measured against sourced TikTok benchmarks (every figure labelled VERIFIED or CLAIMED with its source).
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The TikTok play library
UGC to Instant Form lead magnet
Structure: UGC video -> Instant Form (Lead Generation objective) -> CRM nurture -> booking
Fits: Lead magnets and low-friction lead generation
CPL $5–$15 typical for Instant Form lead gen (CLAIMED, LeadSync compilation)
UGC to webinar registration (website)
Structure: UGC video -> website webinar registration page -> webinar -> application/call
Fits: Webinar funnels needing higher-intent registrants than an in-app form
CPL $20–$80 in broader CPL compilations (CLAIMED, report §2.4 compilations); no verified webinar-specific TikTok CPL exists — see benchmarks.json gaps
Spark creator to VSL to application
Structure: Spark Ad (creator post) -> short VSL -> application -> call
Fits: High-ticket offers where creator trust carries the front end
CPM ~$4.20–$13 US range across compilations (CLAIMED, LeadSync / Hootsuite / Triple Whale compilations)
Search Ads to landing
Structure: TikTok Search Ads (keyword) -> landing page -> lead or booking
Fits: Capturing existing in-platform search intent
CPC $0.17–$2.00 range, typical quoted $0.50–$1.00 (CLAIMED, LeadSync compilation)
TikTok Shop impulse (Collection/VSA)
Structure: In-Feed / Video Shopping Ad / Collection -> TikTok Shop product page -> in-app purchase
Fits: Low-AOV ecommerce impulse purchases
CPM ~$4.20–$13 US range across compilations (CLAIMED, report §2.4 compilations)
Catalogue retargeting (DPA)
Structure: Catalogue / dynamic product ads -> product page -> purchase
Fits: Ecommerce retargeting of warm product interest
CPC $0.17–$2.00 range (CLAIMED, LeadSync compilation)
Smart+ lead gen
Structure: Smart+ automated campaign -> Instant Form, website conversion or DM -> CRM nurture
Fits: Lead generation where creative volume exists and manual structure is a bottleneck
Budget floors $50/day campaign level and $20/day ad-group level as compiled (VERIFIED platform rules as compiled, LeadSync; compilations disagree on the campaign minimum basis)
Video-view retargeting ladder
Structure: Cold video -> video-view audiences (25/50/75%) -> next-stage video or offer -> lead/booking
Fits: Warming cold audiences before asking for a lead or booking
CTR ~0.84% platform average (CLAIMED, WebFX/AdLibrary via SearchInfluence compilation)
DM / messaging lead gen
Structure: Ad -> DM / messaging conversation -> qualification -> booking
Fits: Offers sold through conversation, including Smart+ messaging routes
CPL $5–$15 typical for Instant Form lead gen is the nearest compiled range; messaging CPL is not separately verified — see benchmarks.json gaps (CLAIMED, LeadSync compilation)
Hook-testing sprint (3-5-3)
Structure: 3 hooks x 5 angles x 3 CTAs test matrix -> winner scaled into a lead play
Fits: Finding a winning creative before scaling any TikTok funnel
Testing volume 3-5 variations per ad group minimum (CLAIMED, Improvado compilation of TikTok guidance)
Hammer-Them-style 72h retargeting
Structure: Booked call/webinar -> 30-50 short framing videos over ~72h -> show-up
Fits: Protecting show rates for booked calls and webinars (adapted from the Haynes/Meta dataset)
No TikTok-specific show-rate lift figure is published for this play — plan from the Haynes dataset floors, labelled CLAIMED there
TikTok live-shopping
Structure: Live shopping session -> TikTok Shop product -> in-app purchase
Fits: Ecommerce brands with a presenter able to sell live; evidence base is thinner than the other TikTok plays
CPM ~$4.20–$13 US range across compilations (CLAIMED, report §2.4 compilations)
TikTok benchmarks (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All / platform | CPM | $4.20–$13 (US); most compilations cluster $5–$10 | CLAIMED | LeadSync compilation; Hootsuite compilation ($4–$7); Triple Whale via SearchInfluence ($9–$13) |
| All / platform | CPC | $0.17–$2.00; typical quoted $0.50–$1.00 | CLAIMED | LeadSync compilation; Hootsuite compilation |
| All / platform | CTR | ~0.84% platform average | CLAIMED | WebFX/AdLibrary via SearchInfluence compilation |
| Education / EdTech | CTR | ~0.89% | CLAIMED | WebFX/AdLibrary via SearchInfluence compilation |
| Lead generation (Instant Form) | CPL | $5–$15 typical for Instant Form lead gen | CLAIMED | LeadSync compilation |
| Lead generation (broader compilations) | CPL | $20–$80 in broader CPL compilations | CLAIMED | Lead-gen CPL compilations (report §2.4) |
Creative specs Kronos builds to
- Master export 9:16, 1080x1920 (minimum 540x960), max 500MB
- Sound required/on — design for sound-on, unlike sound-off platforms
- Text and logos inside the central safe zone
- 3-5 creatives per ad group
- Auction In-Feed recommended length 21-34s (TikTok guidance as compiled by Starti); TopView 9-15s recommended, brand only
- Burned-in/on-screen captions are mandatory practice, safe-zone constrained, 5-10 words/sec recommended pace (Starti compilation)
Go deeper
The TikTok funnel builder · Guide: TikTok ads funnels · TikTok ads benchmarks · Linking TikTok to Kronos