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Smart+ lead gen — a TikTok funnel play

Smart+ automated campaign -> Instant Form, website conversion or DM -> CRM nurture

Stages, in order

1. Define the conversion event (Instant Form, website or messaging) 2. Supply 3-5 creatives per ad group for the automated system 3. Broad/automated delivery where creative does the targeting 4. CRM nurture and booking follow-up 5. Retarget form openers and website engagers

Who it fits

Lead generation where creative volume exists and manual structure is a bottleneck

The benchmark it is judged against

Budget floors $50/day campaign level and $20/day ad-group level as compiled (VERIFIED platform rules as compiled, LeadSync; compilations disagree on the campaign minimum basis)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Automated delivery does not waive any TikTok policy rule; check every creative before upload

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More TikTok plays

UGC to Instant Form lead magnet · UGC to webinar registration (website) · Spark creator to VSL to application · Search Ads to landing