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Search Ads to landing — a TikTok funnel play

TikTok Search Ads (keyword) -> landing page -> lead or booking

Stages, in order

1. Keyword selection from in-platform search intent 2. Search ad creative matched to the query 3. Landing page with message match to the search term 4. Conversion tracking via Pixel plus Events API 5. Retarget search clickers who did not convert

Who it fits

Capturing existing in-platform search intent

The benchmark it is judged against

CPC $0.17–$2.00 range, typical quoted $0.50–$1.00 (CLAIMED, LeadSync compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Landing page must match the ad claim, be functional and show accurate pricing

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More TikTok plays

UGC to Instant Form lead magnet · UGC to webinar registration (website) · Spark creator to VSL to application · TikTok Shop impulse (Collection/VSA)