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UGC to webinar registration (website) — a TikTok funnel play

UGC video -> website webinar registration page -> webinar -> application/call

Stages, in order

1. Hook in first 3 seconds, proposition in first 6 seconds 2. UGC video driving to the website registration page 3. Registration page with title, takeaways and slot picker 4. TikTok Pixel plus Events API tracking (prohibited-data scrubbed) 5. Confirmation, reminder and indoctrination sequence 6. Webinar delivery, then application/call CTA 7. Retarget registration-page visitors and video viewers

Who it fits

Webinar funnels needing higher-intent registrants than an in-app form

The benchmark it is judged against

CPL $20–$80 in broader CPL compilations (CLAIMED, report §2.4 compilations); no verified webinar-specific TikTok CPL exists — see benchmarks.json gaps

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Scrub health, financial and children's data from Pixel/Events API events, URLs and UTMs

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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