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UGC to Instant Form lead magnet — a TikTok funnel play

UGC video -> Instant Form (Lead Generation objective) -> CRM nurture -> booking

Stages, in order

1. Hook in first 3 seconds, proposition in first 6 seconds 2. UGC creator delivery: problem framing, proof, single CTA 3. Instant Form (pre-filled, in-app) offering a lead magnet or webinar seat 4. CRM sync plus email and SMS nurture 5. Retarget form openers who did not submit 6. Lookalike audiences from form submitters

Who it fits

Lead magnets and low-friction lead generation

The benchmark it is judged against

CPL $5–$15 typical for Instant Form lead gen (CLAIMED, LeadSync compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Do not assert the viewer's personal attributes in copy or creative (TikTok policy, report §2.6)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More TikTok plays

UGC to webinar registration (website) · Spark creator to VSL to application · Search Ads to landing · TikTok Shop impulse (Collection/VSA)