Home › Benchmarks › TikTok Ads
TikTok Ads Benchmarks
Benchmarks are planning references with sources — never promises of results. Every figure below carries the label the evidence earns: VERIFIED (platform-published or large-sample independent) or CLAIMED (operator/vendor self-report — directional only).
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All / platform | CPM | $4.20–$13 (US); most compilations cluster $5–$10 | CLAIMED | LeadSync compilation; Hootsuite compilation ($4–$7); Triple Whale via SearchInfluence ($9–$13) |
| All / platform | CPC | $0.17–$2.00; typical quoted $0.50–$1.00 | CLAIMED | LeadSync compilation; Hootsuite compilation |
| All / platform | CTR | ~0.84% platform average | CLAIMED | WebFX/AdLibrary via SearchInfluence compilation |
| Education / EdTech | CTR | ~0.89% | CLAIMED | WebFX/AdLibrary via SearchInfluence compilation |
| Lead generation (Instant Form) | CPL | $5–$15 typical for Instant Form lead gen | CLAIMED | LeadSync compilation |
| Lead generation (broader compilations) | CPL | $20–$80 in broader CPL compilations | CLAIMED | Lead-gen CPL compilations (report §2.4) |
| Home services | CPL | $22.50–$34 per lead (documented home-services campaigns) | CLAIMED | Owned and Operated via Valley Marketing (case data, report §2.4) |
| Budget floors | Minimum daily budget | $50/day campaign level; $20/day ad-group level (compilations disagree on the campaign minimum basis — verify in Ads Manager at build time) | VERIFIED | TikTok platform rules as compiled by LeadSync (report §2.4) |
What is not published (and not invented here)
- COULD NOT VERIFY: TikTok click-to-lead rates by vertical from any public dataset
- COULD NOT VERIFY: TikTok lead-to-booking rates by vertical from any public dataset
- COULD NOT VERIFY: a WordStream-equivalent large-sample independent TikTok benchmark dataset
Kronos seeds these from your own first campaigns instead of shipping made-up figures.
Use them
These tables live inside Kronos: the builders plan against them and the audits judge against them, always labelled. See pricing.