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Catalogue retargeting (DPA) — a TikTok funnel play
Catalogue / dynamic product ads -> product page -> purchase
Stages, in order
1. Build the website and engagement retargeting spine first
2. Dynamic product ads to product viewers and cart abandoners
3. Product page matched to the viewed item
4. Purchase, then post-purchase nurture
5. Expand to lookalikes from purchasers
Who it fits
Ecommerce retargeting of warm product interest
The benchmark it is judged against
CPC $0.17–$2.00 range (CLAIMED, LeadSync compilation)
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
Accurate pricing only; the landing/product page must match the ad
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More TikTok plays
UGC to Instant Form lead magnet · UGC to webinar registration (website) · Spark creator to VSL to application · Search Ads to landing