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DM / messaging lead gen — a TikTok funnel play

Ad -> DM / messaging conversation -> qualification -> booking

Stages, in order

1. Ad with a messaging/DM call to action 2. Conversation opener and 2-4 qualification questions 3. Booking link or lead capture inside the conversation 4. Email and SMS consent captured for follow-up outside the platform window 5. Retarget conversation starters who did not book

Who it fits

Offers sold through conversation, including Smart+ messaging routes

The benchmark it is judged against

CPL $5–$15 typical for Instant Form lead gen is the nearest compiled range; messaging CPL is not separately verified — see benchmarks.json gaps (CLAIMED, LeadSync compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Disclose commercial content; never use deceptive DM scripts or fake personal outreach

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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