Home › Platforms › Plays › Video-view retargeting ladder

Video-view retargeting ladder — a TikTok funnel play

Cold video -> video-view audiences (25/50/75%) -> next-stage video or offer -> lead/booking

Stages, in order

1. Cold UGC video on a view/engagement objective 2. Build 25%, 50% and 75% video-view audiences 3. Second-stage video answering the next objection to deeper viewers 4. Offer video or lead ad to the deepest viewers 5. Booking or purchase, then exclusion of converters

Who it fits

Warming cold audiences before asking for a lead or booking

The benchmark it is judged against

CTR ~0.84% platform average (CLAIMED, WebFX/AdLibrary via SearchInfluence compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Do not assert personal attributes when naming or describing the warmed audience in copy

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

Create your account See pricing

More TikTok plays

UGC to Instant Form lead magnet · UGC to webinar registration (website) · Spark creator to VSL to application · Search Ads to landing