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Hammer-Them-style 72h retargeting — a TikTok funnel play

Booked call/webinar -> 30-50 short framing videos over ~72h -> show-up

Stages, in order

1. Build 30-50 short framing videos (under 90 seconds, vertical) 2. Segment: first-layer problem questions, second-layer vehicle/objection questions, expectation questions 3. Build a retargeting audience of people who booked 4. Saturate the audience across the ~72h book-to-call window 5. Call/webinar show-up, then exclude attendees from the saturation set

Who it fits

Protecting show rates for booked calls and webinars (adapted from the Haynes/Meta dataset)

The benchmark it is judged against

No TikTok-specific show-rate lift figure is published for this play — plan from the Haynes dataset floors, labelled CLAIMED there

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Retargeting copy must not assert personal attributes; frequency must stay inside platform norms

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More TikTok plays

UGC to Instant Form lead magnet · UGC to webinar registration (website) · Spark creator to VSL to application · Search Ads to landing