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Hook-testing sprint (3-5-3) — a TikTok funnel play

3 hooks x 5 angles x 3 CTAs test matrix -> winner scaled into a lead play

Stages, in order

1. Define 3 hooks from the five hook archetypes 2. Define 5 angles / propositions 3. Define 3 calls to action 4. Run the matrix with 3-5 creatives per ad group 5. Kill losers fast; expect creative fatigue in 3-5 days on winners (CLAIMED operator pattern, report §2.2) 6. Scale the winning combination into a lead-generation play

Who it fits

Finding a winning creative before scaling any TikTok funnel

The benchmark it is judged against

Testing volume 3-5 variations per ad group minimum (CLAIMED, Improvado compilation of TikTok guidance)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Every test variant passes the policy checker before launch, including losing variants that may still serve

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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