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Google Ads Ads Funnels, Built by Kronos
Search, Performance Max and Demand Gen — the highest-intent demand in the set.
Kronos builds complete Google Ads funnels — creative, landing or registration page, follow-up and retargeting — from a play library researched on this platform specifically, checked against Google Ads's own policy rules, and measured against sourced Google Ads benchmarks (every figure labelled VERIFIED or CLAIMED with its source).
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The Google Ads play library
Search to landing (lead)
Structure: Search keywords -> Responsive Search Ad -> intent-matched landing page -> lead
Fits: Highest-intent lead capture for services and B2B
All-industry Search CPC $5.26, CTR 6.66%, CVR 7.52%, CPL $70.11 (VERIFIED, WordStream/LocaliQ 2025)
Search to webinar registration
Structure: Search (problem/solution and training queries) -> webinar registration page -> webinar -> booking
Fits: Highest-intent webinar registrants, at the highest CPL in the feeder set
All-industry Search CPL $70.11 is the planning anchor (VERIFIED, WordStream/LocaliQ 2025); webinar-registration CPL will differ by vertical
Search brand / competitor capture
Structure: Brand and competitor keywords -> comparison or landing page -> lead/booking
Fits: Capturing decision-stage searches
Attorneys CPC $8.58 is the highest industry CPC in the table (VERIFIED, WordStream/LocaliQ 2025) — legal-adjacent verticals should budget at the top of the range
PMax lead gen (asset-group system)
Structure: Performance Max asset group -> landing page -> lead -> offline conversion loop
Fits: Lead generation across Search, YouTube, Display, Discover, Gmail and Maps from one campaign
No published Performance Max-specific benchmark set exists — see benchmarks.json gaps; do not borrow Search medians as a PMax promise
PMax ecom (feed)
Structure: Performance Max with product feed -> product page -> purchase
Fits: Ecommerce across all Google inventory
No published Performance Max-specific benchmark set exists — see benchmarks.json gaps
Demand Gen demand creation
Structure: Demand Gen (YouTube / Discover / Gmail) -> lead magnet or webinar -> nurture
Fits: Creating visual demand that Search later captures
Plan from the YouTube CPV rows and the Search rows in benchmarks.json; no separate Demand Gen benchmark set is published (CLAIMED sources only)
Remarketing full-stack
Structure: Site/engagement audiences -> Display / YouTube / Demand Gen remarketing -> conversion
Fits: Converting warm audiences across every Google surface
Remarketing economics plan from the Search medians in benchmarks.json (VERIFIED, WordStream/LocaliQ 2025) as the anchor, not a remarketing-specific rate
Offline-conversion / value-bidding optimisation
Structure: CRM booked calls and sales -> offline conversion import -> value-based bidding
Fits: The highest-leverage B2B/high-ticket mechanic in the Google ecosystem
All-industry Search CVR 7.52% and CPL $70.11 are lead-level medians (VERIFIED, WordStream/LocaliQ 2025); offline values replace lead counts as the optimisation target
Lead-form asset test
Structure: Search ad with lead-form asset -> in-ad lead -> CRM (tested against landing-page leads)
Fits: Testing whether in-ad lead capture beats the landing page for a given vertical
All-industry Search CPL $70.11 is the comparison anchor (VERIFIED, WordStream/LocaliQ 2025)
Google Ads benchmarks (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All industries — Search | CPC | $5.26 (+13% YoY) | VERIFIED | WordStream/LocaliQ 2025 (16,000+ US campaigns, via Search Engine Land) |
| All industries — Search | CTR | 6.66% | VERIFIED | WordStream/LocaliQ 2025 |
| All industries — Search | CVR | 7.52% | VERIFIED | WordStream/LocaliQ 2025 |
| All industries — Search | CPL | $70.11 | VERIFIED | WordStream/LocaliQ 2025 |
| Attorneys — Search | CPL | $131.63 (highest CPL) | VERIFIED | WordStream/LocaliQ 2025 |
| Attorneys — Search | CPC | $8.58 (highest CPC) | VERIFIED | WordStream/LocaliQ 2025 |
Creative specs Kronos builds to
- Responsive Search Ads: headlines and descriptions plus assets/extensions; the funnel standard is keyword -> dedicated landing page
- Performance Max asset groups: 3-15 headlines (max 30 chars), 1-5 long headlines (max 90 chars), 2-5 descriptions, images in 1.91:1 / 1:1 / 4:5 (up to 20), logos 1:1 + 4:1, up to 5 videos
- Demand Gen: single-image, video, carousel, optional product feed
- Audience signals in Performance Max are hints, not targeting; search themes up to 50 per asset group (since May 2025)
Go deeper
The Google Ads funnel builder · Guide: Google Ads ads funnels · Google Ads ads benchmarks · Linking Google Ads to Kronos