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Demand Gen demand creation — a Google Ads funnel play

Demand Gen (YouTube / Discover / Gmail) -> lead magnet or webinar -> nurture

Stages, in order

1. Demand Gen creative: single image, video, carousel, optional product feed 2. Deterministic audiences: lookalike segments and custom search-intent segments 3. Lead magnet or webinar registration page 4. Nurture sequence to booking 5. Retarget engagers into Search brand/competitor capture

Who it fits

Creating visual demand that Search later captures

The benchmark it is judged against

Plan from the YouTube CPV rows and the Search rows in benchmarks.json; no separate Demand Gen benchmark set is published (CLAIMED sources only)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Personalised-advertising restrictions apply to housing, employment and credit offers

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to landing (lead) · Search to webinar registration · Search brand / competitor capture · PMax lead gen (asset-group system)