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PMax lead gen (asset-group system) — a Google Ads funnel play

Performance Max asset group -> landing page -> lead -> offline conversion loop

Stages, in order

1. Asset group: 3-15 headlines (max 30 chars), 1-5 long headlines (max 90), 2-5 descriptions 2. Images in 1.91:1 / 1:1 / 4:5 (up to 20), logos 1:1 and 4:1, up to 5 real videos 3. Audience signals set as hints, not targeting 4. Search themes (up to 50 per asset group) added 5. Landing page and lead conversion tracking 6. Offline conversion import of booked calls and sales for value-based bidding

Who it fits

Lead generation across Search, YouTube, Display, Discover, Gmail and Maps from one campaign

The benchmark it is judged against

No published Performance Max-specific benchmark set exists — see benchmarks.json gaps; do not borrow Search medians as a PMax promise

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Supply real video; auto-generated video underperforms (CLAIMED, report §5.1)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to landing (lead) · Search to webinar registration · Search brand / competitor capture · PMax ecom (feed)