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PMax ecom (feed) — a Google Ads funnel play
Performance Max with product feed -> product page -> purchase
Stages, in order
1. Product feed connected and cleaned
2. Asset group built to Performance Max specs
3. Audience signals and search themes set
4. Product page purchase
5. Value-based bidding on purchase value
6. Retargeting and feed optimisation loop
Who it fits
Ecommerce across all Google inventory
The benchmark it is judged against
No published Performance Max-specific benchmark set exists — see benchmarks.json gaps
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
Product feed claims are ad claims: accurate pricing and availability only
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More Google Ads plays
Search to landing (lead) · Search to webinar registration · Search brand / competitor capture · PMax lead gen (asset-group system)