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Search to webinar registration — a Google Ads funnel play

Search (problem/solution and training queries) -> webinar registration page -> webinar -> booking

Stages, in order

1. Keywords on problem/solution queries and '[topic] training/webinar' queries 2. Responsive Search Ad naming the webinar outcome plainly 3. Webinar registration page 4. Confirmation, reminder and indoctrination sequence 5. Webinar delivery, then booking CTA 6. Retarget registrants and registration-page visitors

Who it fits

Highest-intent webinar registrants, at the highest CPL in the feeder set

The benchmark it is judged against

All-industry Search CPL $70.11 is the planning anchor (VERIFIED, WordStream/LocaliQ 2025); webinar-registration CPL will differ by vertical

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Ad and registration page must match; no fake countdowns or invented attendee counts

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to landing (lead) · Search brand / competitor capture · PMax lead gen (asset-group system) · PMax ecom (feed)