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Search brand / competitor capture — a Google Ads funnel play

Brand and competitor keywords -> comparison or landing page -> lead/booking

Stages, in order

1. Brand keyword set (own name and product terms) 2. Competitor and alternative keyword set 3. Comparison or landing page that is accurate about competitors 4. Lead or booking conversion 5. Negative lists to stop irrelevant capture spend

Who it fits

Capturing decision-stage searches

The benchmark it is judged against

Attorneys CPC $8.58 is the highest industry CPC in the table (VERIFIED, WordStream/LocaliQ 2025) — legal-adjacent verticals should budget at the top of the range

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Trademark-in-ad-text is complaint-driven: do not use a competitor trademark deceptively in ad text

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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Search to landing (lead) · Search to webinar registration · PMax lead gen (asset-group system) · PMax ecom (feed)