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Search to landing (lead) — a Google Ads funnel play

Search keywords -> Responsive Search Ad -> intent-matched landing page -> lead

Stages, in order

1. Keyword set (broad/phrase/exact) plus negative lists 2. Responsive Search Ad with message match to the keyword 3. Dedicated landing page matched to the query intent 4. Lead form / capture with conversion tracking 5. Offline conversion import from the CRM where available 6. Remarketing audience built from page visitors

Who it fits

Highest-intent lead capture for services and B2B

The benchmark it is judged against

All-industry Search CPC $5.26, CTR 6.66%, CVR 7.52%, CPL $70.11 (VERIFIED, WordStream/LocaliQ 2025)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Misrepresentation policy: no unrealistic claims, even if technically possible (report §5.6)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to webinar registration · Search brand / competitor capture · PMax lead gen (asset-group system) · PMax ecom (feed)