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Remarketing full-stack — a Google Ads funnel play

Site/engagement audiences -> Display / YouTube / Demand Gen remarketing -> conversion

Stages, in order

1. Build remarketing lists: site visitors, video viewers, lead-form openers 2. Segment by intent (product/webinar page visitors vs general visitors) 3. Remarketing creative matched to the segment's last action 4. Conversion page (booking, lead or purchase) 5. Frequency and exclusion rules for converters 6. Feed results into the offline conversion loop

Who it fits

Converting warm audiences across every Google surface

The benchmark it is judged against

Remarketing economics plan from the Search medians in benchmarks.json (VERIFIED, WordStream/LocaliQ 2025) as the anchor, not a remarketing-specific rate

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

No targeting on sensitive categories (health conditions, financial hardship) for personalised ads

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to landing (lead) · Search to webinar registration · Search brand / competitor capture · PMax lead gen (asset-group system)