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Offline-conversion / value-bidding optimisation — a Google Ads funnel play

CRM booked calls and sales -> offline conversion import -> value-based bidding

Stages, in order

1. Define the offline events: booked call, attended call, sale, revenue value 2. Connect the CRM conversion import to Google Ads 3. Import booked calls and sales, not just leads 4. Switch bidding to value-based optimisation on the imported events 5. Review lead quality by keyword/asset group from CRM outcomes 6. Iterate budget toward the terms that produce sales

Who it fits

The highest-leverage B2B/high-ticket mechanic in the Google ecosystem

The benchmark it is judged against

All-industry Search CVR 7.52% and CPL $70.11 are lead-level medians (VERIFIED, WordStream/LocaliQ 2025); offline values replace lead counts as the optimisation target

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Imported data must be real CRM outcomes; never fabricate conversion values to steer bidding

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Google Ads plays

Search to landing (lead) · Search to webinar registration · Search brand / competitor capture · PMax lead gen (asset-group system)