Home › Platforms › YouTube Ads
YouTube Ads Funnels, Built by Kronos
In-stream and Shorts funnels — the strongest long-form feeder for webinars and VSLs.
Kronos builds complete YouTube funnels — creative, landing or registration page, follow-up and retargeting — from a play library researched on this platform specifically, checked against YouTube's own policy rules, and measured against sourced YouTube benchmarks (every figure labelled VERIFIED or CLAIMED with its source).
Create your account See pricing
The YouTube play library
In-stream to webinar
Structure: Skippable in-stream ad -> webinar registration page -> webinar -> booking
Fits: The strongest long-form webinar feeder; viewers self-select by watching
Average CPV $0.05, range $0.01–$0.19 (CLAIMED, AdConversion $1.04M B2B-SaaS spend dataset 2023–24)
In-stream to VSL / application
Structure: In-stream ad -> VSL page -> application -> call
Fits: High-ticket offers where a VSL carries the argument
CPV $0.026 and CPM $3.53 in the StoreGrowers compilation (CLAIMED, StoreGrowers)
Shorts to pool to retargeting ladder
Structure: Shorts ads -> channel / lead magnet -> video-view retargeting pool -> offer
Fits: Building a cheap retargeting pool from short-form reach
View rate 10–15% for in-stream is the compiled planning figure (CLAIMED as compiled, Google Ads Help via Aurelius compilation, report §4)
Demand Gen to lead magnet
Structure: Demand Gen (YouTube / Discover / Gmail) -> lead magnet page -> nurture -> booking
Fits: Visual demand creation feeding an email list
No YouTube-specific Demand Gen benchmark set is published — plan from the CPV rows in benchmarks.json (CLAIMED sources)
Video-view sequence (content ladder)
Structure: Video 1 viewers -> Video 2 -> Video 3 / webinar invite (sequenced retargeting)
Fits: YouTube's signature funnel mechanic: a sequenced content ladder
CTR 0.65% and CPC $0.49 in the StoreGrowers compilation (CLAIMED, StoreGrowers)
PMax-for-leads (YouTube-inclusive)
Structure: Performance Max asset group (incl. YouTube inventory) -> landing page -> lead
Fits: Lead generation across all Google inventory including YouTube; cross-reference the Google plays
No published Performance Max-specific benchmark set exists — see the Google benchmarks.json gaps (blended reporting by design)
Channel-organic to paid boost
Structure: Organic channel video -> paid boost (in-stream / in-feed) -> registration or offer
Fits: Amplifying content the audience has already validated
Average CPV $0.05, range $0.01–$0.19 (CLAIMED, AdConversion spend dataset)
YouTube benchmarks (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| B2B SaaS in-stream | CPV | $0.05 average, range $0.01–$0.19 | CLAIMED | AdConversion $1.04M B2B-SaaS spend dataset 2023–24 |
| All / compiled | CPV | $0.026 | CLAIMED | StoreGrowers compilation |
| All / compiled | CPM | $3.53 | CLAIMED | StoreGrowers compilation |
| All / compiled | CPC | $0.49 | CLAIMED | StoreGrowers compilation |
| All / compiled | CTR | 0.65% | CLAIMED | StoreGrowers compilation |
| In-stream | View rate | 10–15% for in-stream (compiled planning figure) | CLAIMED | Google Ads Help view rate as compiled by Aurelius Media (report §4) |
Creative specs Kronos builds to
- Skippable in-stream: pay on 30s/engagement (CPV); non-skippable 15s (CPM); Bumper 6s (CPM); In-feed/video views; Shorts ads; Masthead (reserved)
- Direct-response in-stream sweet spot: 15-30s; longer VSL-style in-stream for webinar/high-ticket
- Hook and branding in the first 5 seconds, before the skip
Go deeper
The YouTube funnel builder · Guide: YouTube ads funnels · YouTube ads benchmarks · Linking YouTube to Kronos