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YouTube Ads Benchmarks
Benchmarks are planning references with sources — never promises of results. Every figure below carries the label the evidence earns: VERIFIED (platform-published or large-sample independent) or CLAIMED (operator/vendor self-report — directional only).
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| B2B SaaS in-stream | CPV | $0.05 average, range $0.01–$0.19 | CLAIMED | AdConversion $1.04M B2B-SaaS spend dataset 2023–24 |
| All / compiled | CPV | $0.026 | CLAIMED | StoreGrowers compilation |
| All / compiled | CPM | $3.53 | CLAIMED | StoreGrowers compilation |
| All / compiled | CPC | $0.49 | CLAIMED | StoreGrowers compilation |
| All / compiled | CTR | 0.65% | CLAIMED | StoreGrowers compilation |
| In-stream | View rate | 10–15% for in-stream (compiled planning figure) | CLAIMED | Google Ads Help view rate as compiled by Aurelius Media (report §4) |
What is not published (and not invented here)
- COULD NOT VERIFY: a large-sample independent YouTube benchmark set comparable to the WordStream/LocaliQ Search dataset — public YouTube cost data is thin and mostly vendor-published, and one 2026 guide withdrew its benchmark tables for lack of substantiation (report §4)
- COULD NOT VERIFY: YouTube click-to-lead and lead-to-booking rates by vertical from any public dataset
Kronos seeds these from your own first campaigns instead of shipping made-up figures.
Use them
These tables live inside Kronos: the builders plan against them and the audits judge against them, always labelled. See pricing.