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PMax-for-leads (YouTube-inclusive) — a YouTube funnel play

Performance Max asset group (incl. YouTube inventory) -> landing page -> lead

Stages, in order

1. Build the asset group to Performance Max specs (see the Google dataset) 2. Audience signals set as hints, not targeting 3. Search themes added for the asset group 4. Landing page with message match 5. Lead conversion, with offline conversion import where available

Who it fits

Lead generation across all Google inventory including YouTube; cross-reference the Google plays

The benchmark it is judged against

No published Performance Max-specific benchmark set exists — see the Google benchmarks.json gaps (blended reporting by design)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Supply real video: auto-generated video underperforms (CLAIMED, report §5.1)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More YouTube plays

In-stream to webinar · In-stream to VSL / application · Shorts to pool to retargeting ladder · Demand Gen to lead magnet