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Demand Gen to lead magnet — a YouTube funnel play

Demand Gen (YouTube / Discover / Gmail) -> lead magnet page -> nurture -> booking

Stages, in order

1. Demand Gen creative set: single image, video and/or carousel, optional product feed 2. Lookalike and custom search-intent segments 3. Lead magnet landing page 4. Email capture, then nurture to booking 5. Retarget engagers and page visitors across YouTube, Discover and Gmail

Who it fits

Visual demand creation feeding an email list

The benchmark it is judged against

No YouTube-specific Demand Gen benchmark set is published — plan from the CPV rows in benchmarks.json (CLAIMED sources)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Personalised-advertising limits apply (housing, employment, credit and sensitive categories)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More YouTube plays

In-stream to webinar · In-stream to VSL / application · Shorts to pool to retargeting ladder · Video-view sequence (content ladder)