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In-stream to VSL / application — a YouTube funnel play

In-stream ad -> VSL page -> application -> call

Stages, in order

1. Hook and branding in the first 5 seconds 2. Presenter-to-camera in-stream ad 3. Long-form VSL page 4. Application with scheduler embedded 5. Confirmation page that sells the show-up 6. Retarget VSL viewers and application starters

Who it fits

High-ticket offers where a VSL carries the argument

The benchmark it is judged against

CPV $0.026 and CPM $3.53 in the StoreGrowers compilation (CLAIMED, StoreGrowers)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Thumbnail/title and VSL claims must match; misleading thumbnails are a deceptive-practices risk

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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