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In-stream to webinar — a YouTube funnel play

Skippable in-stream ad -> webinar registration page -> webinar -> booking

Stages, in order

1. Hook and branding in the first 5 seconds, before the skip 2. In-stream ad (15-30s direct response, or longer presenter-to-camera for high-ticket) 3. Webinar registration page 4. Confirmation, reminder and indoctrination sequence 5. Webinar delivery, then booking CTA 6. Video-view retargeting of ad viewers

Who it fits

The strongest long-form webinar feeder; viewers self-select by watching

The benchmark it is judged against

Average CPV $0.05, range $0.01–$0.19 (CLAIMED, AdConversion $1.04M B2B-SaaS spend dataset 2023–24)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Google Ads policies apply; never apply WordStream Search CPC figures to YouTube — different billing event

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More YouTube plays

In-stream to VSL / application · Shorts to pool to retargeting ladder · Demand Gen to lead magnet · Video-view sequence (content ladder)