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Video-view sequence (content ladder) — a YouTube funnel play

Video 1 viewers -> Video 2 -> Video 3 / webinar invite (sequenced retargeting)

Stages, in order

1. Video 1: problem content on a view objective 2. Audience of viewers of a set percentage of Video 1 3. Video 2: deeper content served only to Video 1 viewers 4. Audience of Video 2 viewers 5. Video 3 or a direct webinar/offer invite to the deepest viewers 6. Booking or purchase; exclude converters at every rung

Who it fits

YouTube's signature funnel mechanic: a sequenced content ladder

The benchmark it is judged against

CTR 0.65% and CPC $0.49 in the StoreGrowers compilation (CLAIMED, StoreGrowers)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Each rung must deliver genuine content; do not gate basic answers behind artificial sequence scarcity

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More YouTube plays

In-stream to webinar · In-stream to VSL / application · Shorts to pool to retargeting ladder · Demand Gen to lead magnet