Home › Platforms › Plays › Shorts to pool to retargeting ladder

Shorts to pool to retargeting ladder — a YouTube funnel play

Shorts ads -> channel / lead magnet -> video-view retargeting pool -> offer

Stages, in order

1. Shorts ad with the hook in the first seconds 2. Channel or lead-magnet destination 3. Build video-view and engagement audiences 4. Retarget the pool with in-stream or Demand Gen offer ads 5. Booking or purchase

Who it fits

Building a cheap retargeting pool from short-form reach

The benchmark it is judged against

View rate 10–15% for in-stream is the compiled planning figure (CLAIMED as compiled, Google Ads Help via Aurelius compilation, report §4)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Shorts creative must not use sensational or shocking hooks to farm views

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

Create your account See pricing

More YouTube plays

In-stream to webinar · In-stream to VSL / application · Demand Gen to lead magnet · Video-view sequence (content ladder)