Reddit Ads Funnels, Built by Kronos
Community-targeted funnels with the organic-participation protocol built into every play.
Kronos builds complete Reddit funnels — creative, landing or registration page, follow-up and retargeting — from a play library researched on this platform specifically, checked against Reddit's own policy rules, and measured against sourced Reddit benchmarks (every figure labelled VERIFIED or CLAIMED with its source).
Create your account See pricing
The Reddit play library
Community-targeted Free-Form to lead magnet
Structure: Free-Form post -> useful landing page (guide/tool/lead magnet) -> email capture -> nurture -> booking
Fits: Research-heavy offers where a useful asset earns the click; direct ad-to-sales-page chains fail on Reddit
Tech / B2B SaaS CPA $50–$100+ with CPC $0.50–$2.00 (CLAIMED, AdBacklog 2025 compilation)
Conversation-placement to guide to capture
Structure: Conversation Ad (inside comment threads) -> guide -> email capture -> nurture
Fits: Consideration-stage demand inside active discussions
Baseline CTR ~0.2–0.3%; 0.5–1.0% is strong (CLAIMED, AdBacklog 2025 compilation)
Lead Ads direct (SaaS/finance)
Structure: Lead Ad (in-platform lead form) -> CRM -> nurture / demo booking
Fits: Direct lead generation in research-heavy verticals (SaaS, finance, education)
Finance/fintech CPA $10–$30 with 5–10% CVR on signups; Tech / B2B SaaS CPA $50–$100+ (CLAIMED, AdBacklog 2025 compilation)
Pixel-retargeting closer
Structure: Organic + paid traffic -> Reddit Pixel pool -> conversion campaign -> booking/sale
Fits: Closing warm, high-intent website visitors cheaply
Reddit Pixel website visitors are described as some of the cheapest high-intent B2B remarketing (CLAIMED, Scaler — no rate published)
Organic-first launch
Structure: Disclosed organic participation -> AMA -> paid amplify of what resonated
Fits: Any brand new to Reddit; the mandatory launch sequence before paid spend scales
No paid benchmark applies to the organic stage; paid stage plans from the AdBacklog vertical table (CLAIMED, AdBacklog 2025 compilation)
Promoted organic winner
Structure: Proven organic post -> Promoted Post amplification -> landing page -> capture/sale
Fits: Scaling a message the community has already validated
Long-form Free-Form text reported to outperform polished video by 3–5x on CTR in skincare (CLAIMED, single-agency Pennock case, report §3.2)
Catalogue DPA (ecom)
Structure: Dynamic Product Ads (catalogue) -> product page -> purchase
Fits: Ecommerce with a product catalogue
Retail/ecom CPA $5–$15 with CPC $0.20–$0.50 and CPM $2–$5 (CLAIMED, AdBacklog 2025 compilation)
Webinar feeder (subreddit + keyword)
Structure: Free-Form post (webinar as the in-depth answer) -> webinar registration -> webinar -> booking
Fits: Consideration-stage webinar registrations: lower volume, higher intent than TikTok
No public webinar-specific Reddit conversion dataset exists — see benchmarks.json gaps; plan volume from the AdBacklog vertical table (CLAIMED)
Subreddit-ban-safe route (ads-only into no-promo subs)
Structure: Promoted ads only (no organic promotion) -> landing page -> capture
Fits: Reaching communities whose rules ban self-promotion
Minimum spend $5/day self-serve (CLAIMED, multiple compilations agree, report §3.1)
Reddit benchmarks (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| Retail / ecom | CTR / CPC / CPM / CVR / CPA | CTR ~0.5%; CPC $0.20–$0.50; CPM $2–$5; CVR 2–5%; CPA $5–$15 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Gaming | CTR / CPC / CPM / CVR / CPA | CTR 0.5–1.0%; CPC $0.10–$0.50; CPM $1–$4; CVR 5–15% (installs); CPA low | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Tech / B2B SaaS | CTR / CPC / CPM / CVR / CPA | CTR 0.2–0.5%; CPC $0.50–$2.00; CPM $3–$10; CVR 1–5% (trial/demo); CPA $50–$100+ | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Finance / fintech | CTR / CPC / CPM / CVR / CPA | CTR 0.2–0.4%; CPC $0.50–$1.00; CPM $4–$8; CVR 5–10% (signups); CPA $10–$30 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Health and wellness | CTR / CPC / CPM / CVR / CPA | CTR 0.3–0.6%; CPC $0.30–$0.80; CPM $3–$7; CVR 2–8%; CPA $5–$20 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Automotive | CTR / CPC / CPM / CVR / CPA | CTR 0.3–0.5%; CPC $0.50–$1.00; CPM $5–$10; CVR 1–3% (leads); CPA $20–$60+ | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
Creative specs Kronos builds to
- Formats: Promoted Posts (text/link, image), Video Ads, Carousel Ads, Free-Form Ads (mixed text + image + video + GIF in one post), Conversation Ads, Dynamic Product Ads, Takeovers
- All ads are labelled 'Promoted'
- Minimum spend $5/day self-serve (CLAIMED, multiple compilations agree)
- Placements: home/popular feed, community (subreddit) feed, conversation pages
Go deeper
The Reddit funnel builder · Guide: Reddit ads funnels · Reddit ads benchmarks · Linking Reddit to Kronos