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Reddit Ads Benchmarks
Benchmarks are planning references with sources — never promises of results. Every figure below carries the label the evidence earns: VERIFIED (platform-published or large-sample independent) or CLAIMED (operator/vendor self-report — directional only).
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| Retail / ecom | CTR / CPC / CPM / CVR / CPA | CTR ~0.5%; CPC $0.20–$0.50; CPM $2–$5; CVR 2–5%; CPA $5–$15 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Gaming | CTR / CPC / CPM / CVR / CPA | CTR 0.5–1.0%; CPC $0.10–$0.50; CPM $1–$4; CVR 5–15% (installs); CPA low | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Tech / B2B SaaS | CTR / CPC / CPM / CVR / CPA | CTR 0.2–0.5%; CPC $0.50–$2.00; CPM $3–$10; CVR 1–5% (trial/demo); CPA $50–$100+ | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Finance / fintech | CTR / CPC / CPM / CVR / CPA | CTR 0.2–0.4%; CPC $0.50–$1.00; CPM $4–$8; CVR 5–10% (signups); CPA $10–$30 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Health and wellness | CTR / CPC / CPM / CVR / CPA | CTR 0.3–0.6%; CPC $0.30–$0.80; CPM $3–$7; CVR 2–8%; CPA $5–$20 | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| Automotive | CTR / CPC / CPM / CVR / CPA | CTR 0.3–0.5%; CPC $0.50–$1.00; CPM $5–$10; CVR 1–3% (leads); CPA $20–$60+ | CLAIMED | AdBacklog 2025 compilation, corroborated by DataSlayer |
| All / platform baseline | CTR | Baseline CTR ~0.2–0.3%; 0.5–1.0% is strong | CLAIMED | AdBacklog 2025 compilation |
| Format pricing (competing compilation — disagreement, do not average) | Image CPC / CPM | Image CPC $0.50–$3.00; CPM $5–$12 — this compilation prices formats roughly 2x the AdBacklog table; both ranges stay in the dataset and the disagreement is the finding | CLAIMED | Aimers compilation (report §3.4) |
| All / platform | Minimum spend | $5/day self-serve minimum | CLAIMED | Multiple compilations agree (report §3.1) |
What is not published (and not invented here)
- COULD NOT VERIFY: Reddit webinar-specific conversion data from any public dataset
- COULD NOT VERIFY: a single settled Reddit CPC or CPM figure — the AdBacklog and Aimers compilations disagree by roughly 2x, so ranges must stay ranges and must not be averaged
- COULD NOT VERIFY: a large-sample independent Reddit benchmark equivalent to WordStream/LocaliQ
Kronos seeds these from your own first campaigns instead of shipping made-up figures.
Use them
These tables live inside Kronos: the builders plan against them and the audits judge against them, always labelled. See pricing.