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Webinar feeder (subreddit + keyword) — a Reddit funnel play

Free-Form post (webinar as the in-depth answer) -> webinar registration -> webinar -> booking

Stages, in order

1. Weeks 1–4: genuine disclosed participation in target subreddits (9:1 rule) before paid spend scales — see community-norms.json 2. Subreddit plus conversation-keyword targeting around the webinar problem 3. Free-Form post offering the webinar as the in-depth answer 4. Webinar registration page 5. Reminder and indoctrination sequence 6. Webinar delivery, then booking CTA 7. Retarget thread engagers who did not register

Who it fits

Consideration-stage webinar registrations: lower volume, higher intent than TikTok

The benchmark it is judged against

No public webinar-specific Reddit conversion dataset exists — see benchmarks.json gaps; plan volume from the AdBacklog vertical table (CLAIMED)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Do not sell Reddit as a high-volume webinar channel; budget for intent, not volume (report §3.3)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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