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Lead Ads direct (SaaS/finance) — a Reddit funnel play

Lead Ad (in-platform lead form) -> CRM -> nurture / demo booking

Stages, in order

1. Weeks 1–4: genuine disclosed participation in target subreddits (9:1 rule) before paid spend scales — see community-norms.json 2. Community, interest and keyword targeting for the vertical 3. Lead Ad with the in-platform lead form objective 4. CRM delivery plus immediate follow-up 5. Demo/trial booking sequence 6. Pixel retargeting of form openers who did not submit

Who it fits

Direct lead generation in research-heavy verticals (SaaS, finance, education)

The benchmark it is judged against

Finance/fintech CPA $10–$30 with 5–10% CVR on signups; Tech / B2B SaaS CPA $50–$100+ (CLAIMED, AdBacklog 2025 compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Financial services are a restricted category on Reddit: vetting/documentation may be required (report §3.6)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Reddit plays

Community-targeted Free-Form to lead magnet · Conversation-placement to guide to capture · Pixel-retargeting closer · Organic-first launch