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Community-targeted Free-Form to lead magnet — a Reddit funnel play

Free-Form post -> useful landing page (guide/tool/lead magnet) -> email capture -> nurture -> booking

Stages, in order

1. Weeks 1–4: genuine disclosed participation in target subreddits (9:1 rule) before paid spend scales — see community-norms.json 2. Community (subreddit) and keyword targeting selection 3. Free-Form post written Reddit-native: long-form text, honest about who should not buy 4. Landing page with a genuinely useful guide, tool or lead magnet 5. Email capture, then nurture to booking or sale 6. Pixel retargeting of landing-page visitors 7. Reply to every ad comment thread within the first hours

Who it fits

Research-heavy offers where a useful asset earns the click; direct ad-to-sales-page chains fail on Reddit

The benchmark it is judged against

Tech / B2B SaaS CPA $50–$100+ with CPC $0.50–$2.00 (CLAIMED, AdBacklog 2025 compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Never transplant polished Meta creative; ads carry public comment threads — an unanswered hostile thread becomes the ad

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Reddit plays

Conversation-placement to guide to capture · Lead Ads direct (SaaS/finance) · Pixel-retargeting closer · Organic-first launch