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Organic-first launch — a Reddit funnel play

Disclosed organic participation -> AMA -> paid amplify of what resonated

Stages, in order

1. Weeks 1–4: genuine disclosed participation in target subreddits (9:1 rule) before paid spend scales — see community-norms.json 2. AMA or genuinely useful disclosed post in target subreddits 3. Answer questions and stay present in threads (disclosure: state affiliation) 4. Promote the organic winner that already resonated 5. Lead magnet or webinar offer to the warmed community 6. Pixel retargeting of engagers

Who it fits

Any brand new to Reddit; the mandatory launch sequence before paid spend scales

The benchmark it is judged against

No paid benchmark applies to the organic stage; paid stage plans from the AdBacklog vertical table (CLAIMED, AdBacklog 2025 compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Banned tactics: sock-puppet accounts, bought upvotes/vote manipulation, undisclosed seeding, copy-paste cross-posting, cold pitch DMs (report §3.6)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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Community-targeted Free-Form to lead magnet · Conversation-placement to guide to capture · Lead Ads direct (SaaS/finance) · Pixel-retargeting closer