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Conversation-placement to guide to capture — a Reddit funnel play

Conversation Ad (inside comment threads) -> guide -> email capture -> nurture

Stages, in order

1. Conversation keyword targeting from threads about the problem 2. Conversation Ad placed inside relevant comment threads 3. Guide landing page answering the thread's question in depth 4. Email capture, then nurture 5. Retarget thread engagers and guide readers

Who it fits

Consideration-stage demand inside active discussions

The benchmark it is judged against

Baseline CTR ~0.2–0.3%; 0.5–1.0% is strong (CLAIMED, AdBacklog 2025 compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Target keywords in posts/comments honestly; no astroturfed thread seeding to manufacture the conversation

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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