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Catalogue DPA (ecom) — a Reddit funnel play

Dynamic Product Ads (catalogue) -> product page -> purchase

Stages, in order

1. Connect the product catalogue for Dynamic Product Ads 2. Community and interest targeting matched to product categories 3. Dynamic product creative from the catalogue 4. Product page purchase 5. Catalogue retargeting of product viewers

Who it fits

Ecommerce with a product catalogue

The benchmark it is judged against

Retail/ecom CPA $5–$15 with CPC $0.20–$0.50 and CPM $2–$5 (CLAIMED, AdBacklog 2025 compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Product claims in catalogue feeds are still ad claims: no deceptive before/after or fake testimonials

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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Community-targeted Free-Form to lead magnet · Conversation-placement to guide to capture · Lead Ads direct (SaaS/finance) · Pixel-retargeting closer