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Pinterest Ads Funnels, Built by Kronos
Keyword-search Pins and shopping funnels for e-commerce, home, wedding, DIY and beauty.
Kronos builds complete Pinterest funnels — creative, landing or registration page, follow-up and retargeting — from a play library researched on this platform specifically, checked against Pinterest's own policy rules, and measured against sourced Pinterest benchmarks (every figure labelled VERIFIED or CLAIMED with its source).
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The Pinterest play library
Search-keyword Pin to blog / lead magnet
Structure: Keyword Pin -> blog-style landing page / lead magnet -> email capture -> nurture
Fits: Planning-intent traffic for ecom, home, wedding, food, DIY and beauty offers
CPC $0.10–$1.50 wide range across compilations (CLAIMED, report §8 compilations)
Shopping catalogue
Structure: Shopping Ads (catalogue) -> product page -> purchase
Fits: Catalogue ecommerce with purchase-planning intent
Retail/ecom CPM ~$3.00 and CPC $0.50–$0.70 in one large-sample compilation (CLAIMED, compilation cited at primores.org, report §8)
Collections lookbook
Structure: Collections format (hero + product tiles) -> lookbook / product pages -> purchase
Fits: Curated multi-product stories for home, fashion and wedding verticals
CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)
Idea Ad story to capture
Structure: Idea Ad (multi-page story) -> landing page -> email capture
Fits: Education-led capture in DIY, food, beauty and home niches
CPC $0.10–$1.50 wide range across compilations (CLAIMED, report §8 compilations)
Actalike prospecting
Structure: Customer/engagement seed -> Actalike audience (1-10%) -> Pin -> landing page
Fits: Prospecting lookalikes of proven buyers/engagers
CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)
Seasonal-planner campaign
Structure: Seasonal Pin set (launched 45+ days early) -> seasonal landing page -> capture/purchase
Fits: Seasonal planning demand in home, wedding, food, DIY and beauty
Seasonal lead time of 45+ days is the operating rule (CLAIMED agency consensus, report §8)
Pinterest benchmarks (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All verticals | CPM | ~$4.67 | CLAIMED | Hootsuite compilation (report §8) |
| All verticals | CPC | $0.10–$1.50 (wide range) | CLAIMED | Pinterest ads compilations (report §8) |
| Retail / ecom | CPM | ~$3.00 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |
| Retail / ecom | CPC | $0.50–$0.70 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |
Creative specs Kronos builds to
- Formats: Standard (image) Pins, Video Pins, Carousel, Collections, Shopping Ads (catalogue), Idea Ads (multi-page stories), Showcase, Quiz Ads, Premiere Spotlight
- Vertical imagery as the default format
- Keyword-rich Pin title and description — Pinterest is a visual search engine and the copy is indexed
Go deeper
The Pinterest funnel builder · Guide: Pinterest ads funnels · Pinterest ads benchmarks · Linking Pinterest to Kronos