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Idea Ad story to capture — a Pinterest funnel play
Idea Ad (multi-page story) -> landing page -> email capture
Stages, in order
1. Plan the multi-page story: problem, steps, result
2. Idea Ad pages in vertical format
3. Landing page continuing the story topic
4. Email capture (guide, checklist or plan)
5. Retarget story completers
Who it fits
Education-led capture in DIY, food, beauty and home niches
The benchmark it is judged against
CPC $0.10–$1.50 wide range across compilations (CLAIMED, report §8 compilations)
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
No clickbait page turns; every page of the story must deliver what the previous page promised
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More Pinterest plays
Search-keyword Pin to blog / lead magnet · Shopping catalogue · Collections lookbook · Actalike prospecting