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Actalike prospecting — a Pinterest funnel play
Customer/engagement seed -> Actalike audience (1-10%) -> Pin -> landing page
Stages, in order
1. Build the seed: customer list, website or engagement audience
2. Create an Actalike audience at 1-10%
3. Prospecting Pin matched to the seed's proven creative
4. Landing page matched to the Pin
5. Capture or purchase; feed converters back into the seed
Who it fits
Prospecting lookalikes of proven buyers/engagers
The benchmark it is judged against
CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
Actalike percentages are a platform mechanic, not a performance promise; test 1-10% as separate cells
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More Pinterest plays
Search-keyword Pin to blog / lead magnet · Shopping catalogue · Collections lookbook · Idea Ad story to capture