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Collections lookbook — a Pinterest funnel play

Collections format (hero + product tiles) -> lookbook / product pages -> purchase

Stages, in order

1. Build a lookbook concept around a use case or room/outfit/occasion 2. Collections Pin with hero image plus product tiles 3. Lookbook or product pages 4. Purchase, then email capture for non-buyers 5. Retarget lookbook engagers

Who it fits

Curated multi-product stories for home, fashion and wedding verticals

The benchmark it is judged against

CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Use vertical lifestyle imagery, not white-background product shots, for the hero (CLAIMED agency consensus, report §8)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Pinterest plays

Search-keyword Pin to blog / lead magnet · Shopping catalogue · Idea Ad story to capture · Actalike prospecting