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Shopping catalogue — a Pinterest funnel play

Shopping Ads (catalogue) -> product page -> purchase

Stages, in order

1. Connect and clean the product catalogue 2. Shopping Ads from the catalogue 3. Product page purchase 4. Catalogue retargeting of product viewers 5. Actalike expansion from purchasers

Who it fits

Catalogue ecommerce with purchase-planning intent

The benchmark it is judged against

Retail/ecom CPM ~$3.00 and CPC $0.50–$0.70 in one large-sample compilation (CLAIMED, compilation cited at primores.org, report §8)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Catalogue pricing and availability must be accurate; no sensational product claims in Pins

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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