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Seasonal-planner campaign — a Pinterest funnel play

Seasonal Pin set (launched 45+ days early) -> seasonal landing page -> capture/purchase

Stages, in order

1. Map the seasonal search trend for the vertical 2. Launch Pins 45+ days before the seasonal peak (planner behaviour) 3. Seasonal guide/lookbook landing page 4. Email capture or purchase 5. Retarget seasonal engagers into the core catalogue plays

Who it fits

Seasonal planning demand in home, wedding, food, DIY and beauty

The benchmark it is judged against

Seasonal lead time of 45+ days is the operating rule (CLAIMED agency consensus, report §8)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Seasonal claims and dates must be real for the user's market and year

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Pinterest plays

Search-keyword Pin to blog / lead magnet · Shopping catalogue · Collections lookbook · Idea Ad story to capture