Home › Guides › Pinterest Ads Funnel
How to Build a Pinterest Ads Funnel
Pick a play for your offer, use Pinterest-native creative, match the landing page to the ad, follow up fast and retarget by engagement tier. Kronos generates the system below with labelled platform benchmarks.
The funnel architectures that convert on Pinterest
Search-keyword Pin to blog / lead magnet
Keyword Pin -> blog-style landing page / lead magnet -> email capture -> nurture
Fits: Planning-intent traffic for ecom, home, wedding, food, DIY and beauty offers · CPC $0.10–$1.50 wide range across compilations (CLAIMED, report §8 compilations)
Shopping catalogue
Shopping Ads (catalogue) -> product page -> purchase
Fits: Catalogue ecommerce with purchase-planning intent · Retail/ecom CPM ~$3.00 and CPC $0.50–$0.70 in one large-sample compilation (CLAIMED, compilation cited at primores.org, report §8)
Collections lookbook
Collections format (hero + product tiles) -> lookbook / product pages -> purchase
Fits: Curated multi-product stories for home, fashion and wedding verticals · CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)
Idea Ad story to capture
Idea Ad (multi-page story) -> landing page -> email capture
Fits: Education-led capture in DIY, food, beauty and home niches · CPC $0.10–$1.50 wide range across compilations (CLAIMED, report §8 compilations)
Actalike prospecting
Customer/engagement seed -> Actalike audience (1-10%) -> Pin -> landing page
Fits: Prospecting lookalikes of proven buyers/engagers · CPM ~$4.67 all-verticals (CLAIMED, Hootsuite compilation)
Seasonal-planner campaign
Seasonal Pin set (launched 45+ days early) -> seasonal landing page -> capture/purchase
Fits: Seasonal planning demand in home, wedding, food, DIY and beauty · Seasonal lead time of 45+ days is the operating rule (CLAIMED agency consensus, report §8)
Creative structures
Seasonal planner pattern
Map the seasonal search trend → Create and launch Pins 45+ days before the peak → Seasonal landing page (guide/lookbook) → Capture or purchase, then retarget
Align to seasonal search trends 45+ days early because the audience plans ahead (CLAIMED agency consensus, report §8).
Pin copy system
Keyword-rich title → Keyword-rich description naming use case, occasion and audience in plain language → Vertical lifestyle image (not a white-background product shot) → Landing page matched to the Pin's idea
Idea-driven content outperforms direct product ads in agency consensus (CLAIMED, report §8).
The numbers to plan against
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All verticals | CPM | ~$4.67 | CLAIMED | Hootsuite compilation (report §8) |
| All verticals | CPC | $0.10–$1.50 (wide range) | CLAIMED | Pinterest ads compilations (report §8) |
| Retail / ecom | CPM | ~$3.00 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |
| Retail / ecom | CPC | $0.50–$0.70 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |