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Pinterest Ads Benchmarks
Benchmarks are planning references with sources — never promises of results. Every figure below carries the label the evidence earns: VERIFIED (platform-published or large-sample independent) or CLAIMED (operator/vendor self-report — directional only).
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| All verticals | CPM | ~$4.67 | CLAIMED | Hootsuite compilation (report §8) |
| All verticals | CPC | $0.10–$1.50 (wide range) | CLAIMED | Pinterest ads compilations (report §8) |
| Retail / ecom | CPM | ~$3.00 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |
| Retail / ecom | CPC | $0.50–$0.70 | CLAIMED | Large-sample compilation cited at primores.org (report §8) |
What is not published (and not invented here)
- COULD NOT VERIFY: a WordStream-grade large-sample Pinterest benchmark dataset
- COULD NOT VERIFY: Pinterest click-to-lead and lead-to-booking rates by vertical from any public dataset
Kronos seeds these from your own first campaigns instead of shipping made-up figures.
Use them
These tables live inside Kronos: the builders plan against them and the audits judge against them, always labelled. See pricing.