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Webinar + application/call (hybrid)
Webinar (live or evergreen) -> application -> sales call
Stages, in order
Who it fits
High-ticket offers that need qualification before a sales conversation
The benchmark it is judged against
Call-show floor 70% and close floor 35% are planning floors (CLAIMED, Haynes dataset)
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More Webinar plays
Live high-ticket (Haynes V6) · Perfect Webinar direct-sale (Brunson) · Evergreen JIT (recording + JIT slots) · Scheduled evergreen screening
