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Evergreen JIT (recording + JIT slots)
Recording -> just-in-time slot picker (~15 min to next slot) -> booking or checkout
Stages, in order
Who it fits
Proven offers that need registration volume outside live presenter hours
The benchmark it is judged against
Show rate 55–75% for just-in-time vs 25–40% for fixed weekly slots (CLAIMED, ContentMation single vendor guide)
Benchmarks are published figures with sources — planning references, never promises of results.
Guardrail
Build this play
In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.
More Webinar plays
Live high-ticket (Haynes V6) · Perfect Webinar direct-sale (Brunson) · Scheduled evergreen screening · B2B education to demo (ON24 model)
