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Evergreen JIT (recording + JIT slots)

Recording -> just-in-time slot picker (~15 min to next slot) -> booking or checkout

Stages, in order

1. Record and prove the presentation live first 2. Just-in-time slot picker rounded to the next :00/:30 3. Confirmation with honest screening/replay labelling 4. Compressed reminder sequence for the short wait 5. Webinar plays with CTA button revealed at the pitch minute 6. Booking/application or checkout at the CTA 7. Replay window with per-registrant genuine expiry 8. No-show re-invite to the next JIT slot

Who it fits

Proven offers that need registration volume outside live presenter hours

The benchmark it is judged against

Show rate 55–75% for just-in-time vs 25–40% for fixed weekly slots (CLAIMED, ContentMation single vendor guide)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Label screenings honestly; never script fake live chat or present a recording as live (report §1.2)

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Webinar plays

Live high-ticket (Haynes V6) · Perfect Webinar direct-sale (Brunson) · Scheduled evergreen screening · B2B education to demo (ON24 model)