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Perfect Webinar direct-sale (Brunson)

Perfect Webinar -> Stack -> checkout (low/mid-ticket) or call (high-ticket)

Stages, in order

1. Topic and Big Domino / One Thing selection 2. Registration page with 3-5 title variants 3. Confirmation and reminder sequence 4. Introduction, rapport and Epiphany Bridge origin story (15 min in a 90-min split) 5. Secret 1: vehicle false belief (15 min) 6. Secret 2: internal false belief (15 min) 7. Secret 3: external false belief (15 min) 8. The Stack and close (30 min) 9. Replay funnel with per-registrant genuine expiry 10. Attended-no-buy objection sequence

Who it fits

Low/mid-ticket offers sold direct on the webinar; high-ticket variant closes to a call

The benchmark it is judged against

No audited conversion rate is published for this framework — see benchmarks.json gaps (CLAIMED framework, ClickFunnels Perfect Webinar guide via report §1.3A)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Use only real deadlines and a real stack value; do not invent component values

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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More Webinar plays

Live high-ticket (Haynes V6) · Evergreen JIT (recording + JIT slots) · Scheduled evergreen screening · B2B education to demo (ON24 model)