Home › Platforms › Plays › B2B education to demo (ON24 model)

B2B education to demo (ON24 model)

Education-first webinar (~45-60 min) -> demo / meeting booking

Stages, in order

1. Topic selection from buyer problems, not product features 2. Registration page with presenter credibility block 3. Reminder and indoctrination sequence 4. Education-first session (~45-60 min): problem, evidence, operating model 5. Demo / meeting booking CTA (no stack, no direct pitch) 6. On-demand version published for long-tail viewing 7. MQL follow-up and meeting reminder sequence

Who it fits

B2B SaaS and services where conversion means a meeting booked / MQL

The benchmark it is judged against

Live show rate 40% (VERIFIED, Goldcast 2026) to 47.7% (VERIFIED, Livestorm 2026); ON24 enterprise programmes 60% (VERIFIED, ON24 2025)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Do not import direct-response stack/close tactics into an education-first B2B session

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

Create your account See pricing

More Webinar plays

Live high-ticket (Haynes V6) · Perfect Webinar direct-sale (Brunson) · Evergreen JIT (recording + JIT slots) · Scheduled evergreen screening