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Video-view to LGF closer — a LinkedIn funnel play

Sponsored video -> video-view audiences -> LGF offer -> booking

Stages, in order

1. Sponsored video in first-person practitioner style 2. Build video-view audiences by watched percentage 3. Serve a Document or webinar LGF to deeper viewers 4. CRM nurture, then booking 5. Exclude converters; recycle shallow viewers to the next video

Who it fits

Closing warmed B2B video audiences with a native form

The benchmark it is judged against

Video CPL $186, LGF CVR 9.6%, CTR 0.39% — the most expensive format in the table, so the closer rung must be selective (CLAIMED, First Page Sage)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

Video claims follow the same misleading-claims rules as text; no earnings promises in spoken copy either

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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