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ABM list to Conversation Ad to booking — a LinkedIn funnel play

ABM company/contact list -> Conversation/Message Ad -> booking

Stages, in order

1. Upload the ABM company/contact list as a Matched Audience 2. Conversation Ad written as a peer message, not a pitch blast 3. Soft offer: asset, webinar or short call 4. Booking page with calendar 5. Reminder sequence for booked calls 6. Report engagement back to the account list

Who it fits

Named-account B2B outreach at ACV that survives LinkedIn CPLs

The benchmark it is judged against

All-format CPL $144 and LGF CVR 11.9% are the planning anchors (CLAIMED, First Page Sage); funnels need ACV of roughly $5K-$25K+ to survive $90-$200 CPLs (report §6)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

No discriminatory targeting; housing, employment and credit fairness rules apply in the US

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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